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Seacrest Partners with Crest, Scope

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By: TOM BRANNA

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He’s known to keep a travel-size bottle of Scope in his glove compartment and his name is Ryan Seacrest, so it was really only a matter of time before he partnered with Crest and Scope. The “E! News” anchor and “American Idol” staple has signed a yearlong deal with Crest and Scope. The partnership includes print and broadcast advertising, an interactive campaign, in-store promotions and public relations appearances. This fall, there will be a chance for consumers to tap into Seacrest&#8...

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